Hey everyone, Jelaire here – mom, wife, avid reader, sushi lover, lifter, and multi-passionate creative who loves to empower entrepreneurs to build authentic, powerful brands.

After a year of freelancing, Staying on Brand with Jelaire Anne was founded in 2020 – in the midst of a pandemic, while working from home with a toddler – oh, and let’s not forget moving too. What can I say, I love a challenge!

Beyond the world of marketing/brand strategy, my other passion project is the one that satisfies the sweet tooth: Baked by Penny. As a true multi-hyphenate, I believe in bringing the same level of precision, creativity, and joy I use to craft a brand identity to my kitchen, resulting in truly delicious and memorable bakes.

My latest challenge is at the barbell: I am currently competing in powerlifting with the goal of reaching Nationals in 2028. This pursuit is a constant reminder that discipline, dedication, and clear goal-setting are the foundations for achieving any ambitious dream—a philosophy I bring to every aspect of my life.

I am excited you are here – take a look around – get to know and my businesses!